The Influence Of Online Marketing, Online Customer Reviews And Price On Purchasing DecisioNS

Authors

  • khusnul STIE Tuah Negeri
  • Elfiswandi Elfiswandi Universitas Putra Indonesia “YPTK” Padang
  • Lusiana Lusiana Universitas Putra Indonesia “YPTK” Padang
  • Silvia Sari Universitas Putra Indonesia “YPTK” Padang

Keywords:

Online marketing, Online customer reviews, Price, Purchasing decision

Abstract

The influence of online customer reviews, online marketing and prices on purchasing decisions is a scientific literature study article within the scope of the field of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method using the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. Results of this article: 1) Online Marketing influences purchasing decisions; 2) Online customer reviews influence purchasing decisions; and 3) Price influences purchasing decisions

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Published

22-02-2024

How to Cite

khusnul, Elfiswandi, E., Lusiana, L., & Sari, S. (2024). The Influence Of Online Marketing, Online Customer Reviews And Price On Purchasing DecisioNS. Jurnal Ilmiah Ekonomi Dan Pajak, 4(1), 18–25. Retrieved from https://www.ojs-ejak.id/index.php/Ejak/article/view/105

Issue

Vol. 4 No. 1 (2024): Volume 4 No. 1, 2024

Section

Articles

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Copyright (c) 2024 khusnul, Elfiswandi Elfiswandi, Lusiana Lusiana, Silvia Sari

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